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Brand Spotlight: Apple Music vs. Spotify

With its release on June 30, Apple Music became Spotify’s most challenging competitor. While the tech titan’s latest offering is a product of patience and acquisitions, Spotify holds true to its social mindset. We weigh in on the two streaming services, and how their trajectories impact the music industry as a whole.

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The Importance of Marketing Strategy

Download this free white paper to learn why marketing strategy is a fundamental element of building successful brands. Everything starts with strategy, and there’s a lot more at stake than looking good.

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Video: A Marketer’s Best Friend

Today’s brands are quickly discovering the value video provides their brand. Learn more about Nimble Division’s in-house, award-winning expertise in video production, as well as various uses for video every brand can employ.

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Nimble Division: Who, What & Why

Nimble Division is a creative marketing shop that accentuates brand value at every touchpoint. Learn more about our offerings, and how our unique perspective helps businesses of all sizes excel on today’s high-traffic platforms.

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Novatel Wireless Rings Closing Bell at NASDAQ

Read more about our client Novatel Wireless’ trip to New York where they received closing bell honors at NASDAQ in Times Square.

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Brand Spotlight: Spotify vs Tidal

Spotify remains a music streaming powerhouse thanks to its user-friendly freemium platform. That soon may change as new competitor Tidal has entered the market’s elite tier with its own powerhouse of household names: Daft Punk, Jack White, Madonna, and the ringleader Jay-Z. Find out which platform is right for you, right for the artists, and destined to outlast its rival.

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MindSmack TV Winner of 2015 Silver Telly Award for Branded Content Partnership

We’re honored to receive the 2015 Silver Telly Award for a branded content interstitial! Read more about the highly-contested achievement, and the individuals who worked hard to make this award possible.

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Emotionally Connect With Your Brand by Creating Experiences For Customers

A brands needs to complete more than a service, it needs to establish a bond with its customers to create a loyal following. Learn why customers value a quality brand experience, and how it can affect your marketing strategy.

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Editor Sam Zimman Honored with Silver Telly Award for Work in Branded Content

We are thrilled to announce that our very own Sam Zimman is a 2015 Silver Telly Award Winner for his work on the branded content entry “Houdini – Keep Watching.”

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Nudity, Vanity, and Rebranding

To some, the naked body is art, while others use it to hyper-sexualize messaging, or create eye-catching value where there would otherwise be none. Learn more about this dichotomy seen in the strikingly different nudity stunts by Sagmeister Inc and Viceroy Creative.

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