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National Geographic

National Geographic – Science of Stupid

The sonic priority of these promos for National Geographic’s new series, Science of Stupid, was to convey the painful consequences of people’s poor decisions. Adding seemingly infantile and silly human squawks helped to play up each person’s imbecility, while swooshes, and the pumped-up smacks of impact, added a sense velocity and harm.


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Eager to set the wheels in motion?